Caring for normal and dry skin
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WHY DOES MY SKIN FEEL DRY AT TIMES?

As we age, the skin becomes thinner (a result of exposure to UV light, pollution and the natural ageing process). This means that moisture escapes more readily, which can leave skin feeling tight and dry. A moisturiser, such as the PhytoExquisitesTM Day Cream SPF 30, brings instant comfort to skin by infusing surface layers with a splash of soothing ingredients. It also helps skin protect its internal moisture reserves by supporting its natural barrier function, and contains the added benefit of an SPF to protect skin against harmful UV rays. Dry skins especially will benefit from a rich overnight moisturiser, such as the PhytoExquisitesTM Renewing Night Cream. Many of the body's natural repair processes take place while we sleep, and this silky cream not only adds hydration but is laced with active ingredients that boost skin's cellular repair functions.

CAN OVER CLEANSING CAUSE DRYNESS?

Over-cleansing can disrupt the delicate acid mantle that not only protects the skin from allergens and bacteria but also guards against moisture loss. So the answer is yes. Choose a cream-based cleanser that won't leave your skin taut or dry and avoid standing under the shower for any length of time as water can strip the skin of its natural oils. Try the PhytoExquisitesTM Cleansing Cream, it's a luxurious milky cleanser that softens and conditions skin as it gently removes make-up and impurities.

WILL EXFOLIATING AGGRAVATE NORMAL OR DRY SKIN TYPES?

Dry, and even normal skins, are more prone to irritation and sensitivity than other skin types. While it is necessary to exfoliate regularly to remove dead skin cells and impurities, it's important to choose the right product to ensure that the skin remains calm and soothed throughout the deep cleansing and refining process. The PhytoExquisitesTM Gentle Exfoliating Cream is perfect for normal skin and contains ground Walnut kernels to gently slough away clutter as well as plant oils to nourish and restore exfoliated skin. Dry and sensitive skin types should rather choose the PhytoExquisitesTM Deep Cleansing Balm. This luxurious formulation melts into skin to provide very gentle exfoliation and is rich in regenerating and soothing oils to keep skin soft and supple. Another option is the PhytoExquisitesTM Rengenerating Enzyme Gel. It's laced with fruit acids, which help to dissolve clutter without the need for any manual exfoliation, and will leave skin looking noticeably smoother and brighter.

SHOULD I USE A TONER

A toner is the essential second step in your everyday cleansing regimen. The PhytoExquisitesTM Floral Hydrating Mist helps to balance and repair skin while it wipes away any residue left behind after cleansing or exfoliating. It's also designed to boost the efficiency of other products in the range. It's a great refresher for make-up throughout the day and its uplifting fragrance is a tonic for a weary mind and body.

WHY DO I NEED A SPECIALIST PRODUCT?

The eye area is always the first place that women notice the signs of ageing. This is because the skin surrounding the eyes is the thinnest on the body. It loses moisture faster than anywhere else on the face, and doesn't have the same number of oil glands to replenish that lost moisture. Because the area is so delicate, it needs extra protection – but it also doesn't tolerate heavy products. A specialised eye product, such as the PhytoExquisitesTM Eye Rejuvenator, is therefore essential to help keep the skin around the eyes soft and supple. A light but concentrated serum, it delivers nourishment and protection to promote a more youthful-looking eye area and re-energise the skin's natural renewal processes.


HOW CAN I TREAT DEHYDRATED SKIN?

Dehydration is a common issue that can affect most skin types. The best time to check whether your skin has the moisture it needs is after cleansing in the morning. Gently push the skin on the cheek upwards. An uncomfortably tight feeling and fine lines that linger will tell you that your skin is dehydrated. For this, try a specialist product such as the PhytoEquisitesTM Facial Essence. It contains superfine plant oils that penetrate deep into the skin to deliver extra nourishment. Apply a few drops to your skin, morning and evening, before you apply your moisturiser. You may also want to look at your diet. Topping up internal moisture reserves by drinking sufficient water throughout the day will help to restore a healthy equilibrium to skin.

DO I NEED ANY OTHER PRODUCTS?

Masks and other nourishing treats cushion the impact life's daily challenges have on the skin and are no longer considered luxuries but rather essential components of a good skincare regimen. The PhytoExquisitesTM Calming Melt-in Mask is a wonderful recharging treatment that will leave skin deply moisturised and soothed – use it twice a week to enhance the overall condition of your skin. The PhytoExquisitesTM Radiant Serum also provides concentrated nutrients to re-energise skin's natural renewal processes. Apply it under your day cream to add a buffer of goodness and provide a lustrous base to your make-up. Diet and stress can also effect the condition of your skin from day to day, so boost your natural reserves with the PhytoExquisitesTM Skin Perfection Capsules. They will help to redefine and moisturise skin from within and give it back its natural glow.

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